Outcome

Pygmalion emerged as a globally recognised nightlife hotspot, known for its cultural impact, world-class talent, and integrated brand experience - transforming into an international nightlife destination.

Pygmalion

Elevating a Dublin venue into a globally recognised nightlife destination

Summary

Over four years, we worked with Pygmalion to evolve it from a local bar into one of Dublin’s most celebrated nightlife hotspots. By integrating venue design, digital presence, and talent booking, we built a cohesive brand ecosystem that cemented Pygmalion as both a cultural hub and a world-class nightlife brand.

Strategic Objective

Reimagine Pygmalion as a world-class nightlife destination
Integrate design, digital, and talent strategy into one brand vision
Balance local loyalty with international recognition
Work with Powerscourt Townhouse to operate large scale events throughout the building.

Consulting Approach

Venue Design: Created a cultural backdrop for both daytime hospitality and late-night energy
Digital Presence: Built a dynamic identity that reached audiences beyond Dublin
Talent Strategy: Curated international + local acts, making Pygmalion a must-play venue
Community Integration: Positioned the venue as a cultural meeting point, not just a nightclub
Growth Outlook: Sustained long-term recognition through alignment of physical, digital, and cultural strategies

Client Partership

Close collaboration across studio (design), digital (website + social), and agency (talent booking)
Ensured consistent identity across all touchpoints
Balanced commercial success with cultural credibility

Pygmalion