Outcome
Exit Festival successfully extended its footprint into Ireland, gaining stronger brand recognition and new audience streams. Irish DJs and electronic artists were showcased on an international platform, strengthening cultural links between the two countries. Through this partnership, Exit’s reputation as a global festival of music and culture was reinforced, while Irish audiences and artists became active participants in its international story.
Exit Festival
Bringing a world-class festival to new audiences through market partnership and cultural collaboration
Summary
We partnered with Exit Festival in Serbia to expand its presence in the Irish market. Our role combined co-promotion through local events in Ireland with curation of Irish electronic music talent to represent the country at the festival itself. By connecting two vibrant music cultures, we helped Exit grow its international reach while giving Irish artists a platform on one of Europe’s most celebrated festival stages.
Strategic Objective
Establish Exit Festival’s brand and awareness in the Irish market
Drive ticket sales and audience engagement through local co-promotion
Create a pipeline for Irish DJs and electronic artists to perform internationally
Position Exit as a truly global festival rooted in cultural exchange
Consulting Approach
Market Partnership
Acted as Exit’s official partner in Ireland, building brand awareness locally
Developed co-branded events and promotions in Dublin to connect Irish audiences with the festival
Created campaign strategies to link Irish nightlife directly to Exit’s global identity
Co-Promotion & Local Events
Hosted Irish club shows and promotional nights in the lead-up to the festival
Used these events to both market the festival and strengthen ties within the Irish electronic music community
Ensured consistency of messaging and tone between local activations and Exit’s international brand
Cultural Representation
Curated and coordinated Irish electronic music talent to perform at Exit Festival
Showcased Ireland’s local DJs on an international stage, amplifying their visibility and credibility
Reinforced Exit’s positioning as a festival celebrating global diversity and exchange
Client Partership
Worked directly with Exit Festival’s international team as their exclusive Irish market partner
Managed both promotional execution and artist coordination across borders
Delivered on both commercial objectives (ticket sales, awareness) and cultural goals (artist representation)
Exit Festival