Outcome

Mamó Restaurant launched with a distinctive brand identity and polished digital presence, positioning it as a standout dining destination in Howth. The integrated brand, digital, and strategic planning ensured Mamo was not only ready for launch but also equipped with the long-term foundations to grow its reputation and influence as a leader in the Irish restaurant landscape.

Mamó Restaurant

Designing the brand identity and digital presence for a destination dining experience

Summary

We partnered with Mamó Restaurant in Howth to create its brand from the ground up. Our work spanned visual identity, digital platforms, and long-term masterplanning, ensuring Mamo launched with a clear narrative, premium aesthetic, and strategic foundations for growth. The result was a cohesive brand that reflected both the intimate scale of the restaurant and its ambition to become a destination dining experience on Ireland’s east coast.

Strategic Objective

Develop a brand identity that reflected Mamo’s culinary philosophy and sense of place
Design a digital presence that connected seamlessly with the dining experience
Provide strategic masterplanning for the restaurant’s long-term positioning and growth
Ensure all outputs expressed a consistent, premium brand voice

Consulting Approach

Brand Identity Design

Created a visual identity system rooted in Mamo’s ethos of craftsmanship and authenticity
Designed logo, typography, and collateral to reflect understated elegance and modern hospitality
Developed brand guidelines for consistent use across all touchpoints

Digital Presence

Built a bespoke website showcasing the restaurant’s story, menu, and ethos
Designed digital content to align with the physical dining experience: refined, elegant, and approachable
Optimised online platforms to serve both storytelling and reservations seamlessly

Strategic Masterplanning

Provided guidance on brand positioning within the Irish dining scene
Mapped long-term opportunities for brand evolution, partnerships, and guest experience design
Ensured all branding decisions supported both immediate launch and future growth trajectory

Client Partership

Translated founding visio into a cohesive brand expression
Combined creative execution with strategic foresight to ensure brand durability
Delivered tools and assets that allowed the team to operate independently while maintaining brand integrity

Mamó Restaurant