Outcome
The project resulted in polished, premium marketing materials that elevated the perception of the product and strengthened its commercial readiness. By enhancing how the story was told and shown, the materials gave Lough Ree Distillery a professional edge in a crowded market, supporting both sales conversations and consumer awareness.
Lough Ree Distillery
Designing premium marketing materials to amplify a craft spirit’s story
Summary
We collaborated with Lough Ree Distillery to create marketing materials for its signature products. The goal was to craft a premium visual and narrative identity that could cut through Ireland’s competitive spirits market. By translating the distillery’s brand story into compelling collateral, we helped position the product as both authentic and aspirational, resonating with trade buyers and consumers alike.
Strategic Objective
Develop marketing materials that reflect the product’s craft, provenance, and quality
Support brand storytelling with design that balances heritage and modern appeal
Provide the distillery with professional, versatile assets for trade and consumer promotion
Consulting Approach
Narrative Alignment
Refined the product’s story for clarity and emotional impact
Ensured messaging connected with both domestic and international audiences
Creative Development
Designed print and digital marketing materials to showcase the product’s premium positioning
Balanced heritage cues with contemporary visual appeal
Delivered assets adaptable across events, retail, and promotional use
Brand Integration
Aligned materials with the broader Lough Ree Distillery identity
Ensured consistency of look and tone with the brand’s craft ethos
Client Partership
Close collaboration with the distillery team to capture authentic product heritage
Iterative creative process to ensure the final materials aligned with commercial needs
Delivered assets that empowered the client to communicate confidently with trade and consumers
Lough Ree Distillery