top of page

Outcome

Jägermeister built upon its reputation as one of the most recognisable and culturally embedded drinks brands in Ireland, synonymous with nightlife and festival culture. Through six years of campaigns, we delivered immersive brand experiences, national visibility, and lasting cultural relevance. Our work positioned Jägermeister as a cultural force within Ireland’s entertainment landscape.

Jägermeister

Six years as Jägermeister’s entertainment and culture agency, delivering nationwide campaigns.

Summary

For over six years, we acted as Jägermeister’s entertainment and events agency in Ireland, delivering end-to-end strategy, campaigns, and execution across the market. Working closely with the global team in Germany, we developed annual strategies for on-trade and off-trade activations, supported by full marketing, branding, and digital campaigns. From Jägerhaus to Night Tales to Tales of a Darker Night, we booked talent, curated experiences, and executed campaigns A–Z, embedding Jägermeister in Irish nightlife and festival culture.

Jägermeister

Strategic Objective

  • Position Jägermeister as a leading lifestyle and nightlife brand in Ireland

  • Deliver integrated campaigns across events, festivals, on-trade, and off-trade channels

  • Combine brand storytelling with live cultural experiences to strengthen consumer loyalty

  • Ensure consistency between global brand strategy and local market activations

Consulting Approach

Strategic Partnership

  • Annual planning sessions with Jägermeister’s German HQ team

  • Developed comprehensive strategies for Irish market activations each year

  • Integrated insights from global direction into local cultural context

Experiential Campaigns

  • Designed and produced branded experiences such as Jägerhaus, Night Tales, and Tales of a Darker Night

  • Delivered immersive activations across festivals, clubs, and unique venues nationwide

  • Created touchpoints that reinforced Jägermeister’s positioning as an edgy, culturally relevant brand

Talent & Programming

  • Booked and managed talent across campaigns and events

  • Curated line-ups that aligned with Jägermeister’s brand values and music-led identity

  • Balanced high-profile acts with underground credibility to engage diverse audiences

Marketing & Digital Campaigns

  • Designed multi-channel campaigns to amplify events and brand activity

  • Produced creative assets and storytelling aligned with global guidelines

  • Executed targeted digital campaigns to extend reach beyond live activations

Branding & Identity

  • Developed annual creative concepts tailored to each campaign

  • Ensured visual identity, tone, and experience design reinforced Jägermeister’s global image while resonating locally

Jägermeister
Jägermeister

Client Partership

  • Acted as Jägermeister’s exclusive entertainment and cultural partner in Ireland

  • Worked across strategy, creative, and execution, delivering an integrated service model

  • Maintained a six-year relationship marked by collaboration, trust, and consistent results

Jägermeister

bottom of page