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Outcome

The collaboration successfully introduced D-EDGE to the Irish market, generating cultural buzz and brand recognition, while also enabling Abstract to expand its curatorial footprint into Brazil. This two-way exchange reinforced both brands’ international reputations and highlighted the role of cross-market collaboration in shaping global electronic music culture.

D-EDGE

Showcasing a global nightlife brand in new markets while curating cross-cultural exchange

Summary

Through our agency services, we collaborated with D-EDGE, São Paulo’s renowned nightlife institution, to bring their brand to Ireland while curating Abstract events in Brazil. This partnership positioned D-EDGE within the Irish market and simultaneously extended Abstract’s influence into South America. By combining event production, brand alignment, and talent curation, we facilitated a two-way cultural exchange between two vibrant electronic music scenes.

D-EDGE

Strategic Objective

  • Introduce D-EDGE’s brand identity to Irish audiences through curated events

  • Create opportunities for Abstract to be represented in Brazil

  • Strengthen cross-cultural ties between European and South American nightlife ecosystems

  • Position Abstract as a bridge-builder in global electronic music culture

Consulting Approach

Brand Showcases in Ireland

  • Produced and promoted D-EDGE branded events in Dublin

  • Translated the visual identity, sound, and ethos of the São Paulo venue into the Irish context

  • Ensured authenticity while tailoring the experience to local audiences

Cultural Exchange

  • Designed the partnership as more than just events → a dialogue between two scenes

  • Leveraged shared values of innovation, design, and underground credibility

  • Reinforced the positioning of both brands as culturally forward-thinking and globally connected

D-EDGE
D-EDGE

Client Partership

  • Worked directly with D-EDGE’s management team to align event concepts and brand presentation

  • Delivered integrated event production and talent management across borders

  • Ensured brand integrity was maintained while tailoring experiences for each market

D-EDGE

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