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Outcome

BrewDog achieved a strong, visible, and consistent presence in Ireland through memorable branded experiences. By handling full suite of production and experiential delivery, we enabled the brand to engage audiences in bold and authentic ways, reinforcing BrewDog’s identity as a disruptive leader in craft beer culture.

Brewdog

Multi-year partnership with craft beer’s biggest player, delivering brand activations and experience campaigns across Ireland.

Summary

We partnered with BrewDog as their experience and production agency in Ireland, managing the design, build, and execution of all activations and branded events nationwide. From trade activations to large-scale consumer experiences, we provided end-to-end production services that brought BrewDog’s bold identity to life in immersive and impactful ways.

Brewdog

Strategic Objective

  • Translate BrewDog’s disruptive brand ethos into memorable live experiences

  • Build and execute activations and events across Ireland with consistency and quality

  • Position BrewDog as a distinctive, culture-driven craft beer brand through experiential marketing

Consulting Approach

Experiential Design

  • Developed concepts for branded activations that reflected Brewdog’s rebellious and creative DNA

  • Ensured each event delivered a cohesive brand experience, from visual design to consumer journey

Production & Execution

  • Managed the full production cycle for all activations: design, build, logistics, and delivery

  • Coordinated with venues, suppliers, and brand teams to ensure seamless execution

  • Delivered scalable solutions adaptable to both on-trade activations and large consumer events

National Rollout

  • Implemented activations across multiple locations in Ireland, ensuring consistency of brand presence

  • Adapted executions for different markets and audiences while maintaining BrewDog’s core identity

Brand Alignment

  • Worked closely with Brewdog to ensure all creative and production outputs reflected the brand’s global positioning

  • Balanced the need for bold, disruptive activations with efficient delivery and repeatable systems

Brewdog
Brewdog

Client Partership

  • Served as BrewDog’s dedicated production and experiential partner for the Irish market

  • Maintained a multi-year relationship built on consistency, creative alignment, and flawless delivery

  • Provided both the creative spark and the operational backbone for brand activations

Brewdog

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