Outcome
Bang & Olufsen’s digital presence was repositioned as a strategic brand-building platform, strengthening its identity as both a heritage leader and a contemporary lifestyle brand in Dublin.
Bang & Olufsen
Reframing a heritage brand for cultural relevance and premium positioning in a modern digital landscape
Summary
We developed a social media and digital engagement strategy to reinforce Bang & Olufsen’s position in Ireland as a symbol of design excellence and premium lifestyle. By reframing the brand narrative for new generations and embedding it in cultural conversations, we positioned the brand as both a heritage icon and a contemporary lifestyle choice, driving sustained growth in awareness and engagement.
Strategic Objective
Reinforce premium positioning in the Irish market
Create authentic cultural relevance beyond visibility
Build long-term loyalty through digital community engagement
Consulting Approach
Brand Narrative: Amplify heritage and innovation, tailored to aspirational audiences
Digital Presence: Prioritise meaningful engagement over superficial reach
Experiential Strategy: Leverage campaigns and activations to deepen connection
Community Conversations: Embed the brand within lifestyle and design narratives
Growth Outlook: Focus on sustained, high-quality engagement and cultural resonance
Client Partership
High-quality product content
Digital activations and seasonal launches
Collaborative, brand-led model
Bang & Olufsen